The average CTR for Facebook ads across all industries is 0.90%.The average CPC is $1.72.The average CVR is 9.21%.The average CPA is $18.68. In fact, they’re posting only 0.86 times per day on Twitter, which is even less than on Facebook. One of the most comprehensive email benchmark reports this year comes from Campaign Monitor, which claims to have "analyzed billions of emails sent across millions of campaigns in 2018." In fact, only 0.78% of Google searchers clicked on something from the second page. LinkedIn ads CPC increased by 16.6% since Q3 2019 and increased by 10.6% YoY since Q4 2018. Vidyard’s 2019 Video in Business Benchmark Report includes a number of interesting B2B findings, which we will explore below. So to make things easier, we'll be focusing on averages across all industries. Following the trends, we're going to focus our benchmarks study on three main social media platforms: Facebook, Instagram, and Twitter. Benchmarks are especially helpful for data-driven marketers because they highlight where we need to improve. WordStream has been sharing its PPC benchmark data for several years now and it is one of the most trustworthy sources on the web. Key metrics included: average CTR, CPC, & conversion rate. There's a whole debacle about Google's wrongful calculation of bounce rate that we're not going to get into here (Neil Patel has covered it quite nicely). Organic Click Through Rate. The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. According to my GSC data, that page has a CTR of 29.2%. According to our data, you want to aim somewhere in the middle. Not a Whatagraph user yet? URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. We recommend you look beyond those somewhat “vanity metrics” and focus on conversion rate and cost-per-action. We’re arguably at “Facebook zero” already; it’s more of an advertising platform for marketers than anything else. Are you doing better – or worse – than average? Which is why we decided to compare organic CTR between pages with and without a meta description. Why should you care? And a 2012 paper published by Microsoft found that “trusted domains” had a higher CTR in search engines compared to domains that people weren’t familiar with. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. In other words, good performance, better results, and more return on investment. For example, moving from position #9 to #8 will result in 5% more clicks. See All. Charts. However, there are still clicks to be had outside of the top position. moving up 1 spot in the search results will increase CTR by 30.8%. Focus on conversion rate ( CTR ) for search ads is 1.91 and. 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